2018: Predictions of Retail Selling

Retailers are dramatically changing the current state of retail selling.  While e-commerce online stores rapidly increasing. More brick-and-mortar stores are closing.  People are making their buying decisions on e-commerce stores quickly.

E-commerce is expected to change faster as its current retail trends show that 51% of Americans prefer online shopping.  At least 23% year-over-year is growing and expectations of using voice assistants are already being used.  40% of millennials used voice assistants to make purchases online.  This will continue to grow as more consumers integrate digital phones and devices into their shopping habits.

With the retail closures, eight e-commerce experts share their thoughts on the future of e-commerce in 2018 and beyond. Here are the trends to be aware of.

From Tomas Slimas – Co-founder and CMO, Oberlo.

It’s never been easier to launch your own online store, find a product to sell, or start an advertising campaign. In the near future, we’ll see even more aspiring entrepreneurs breaking through into the world of e-commerce, who may not have had the means to do so previously.”

From James Gurd – Owner, DigitalJuggler.

In 2018 we’ll see more companies investing in chatbot services to automate part of their customer service process. The market for chatbots and automated customer service is growing; a Business Insider survey reported that 80% businesses expect to have chatbot automation implemented to some extent by 2020. A LivePerson survey of 5,000 consumers showed that 67% had used a chatbot for customer support in the last 12 months.”

From Visakan Veerasamy, Content Strategist, CandyBar.

I think the ‘ nobody is 100% offline anymore’ is the critical part. That and tech is getting more user-friendly & the users are getting more tech-savvy, which means there’s a whole new area between ‘ traditional e-commerce’ and ‘ traditional offline retail’ opening up — it will be an exciting space that rewards bold new entrants.”

From William Harris – E-commerce Expert – Elumynt

In 2018, e-commerce will see much better 1:1 personalization. It’s going beyond just‘recommended products’ based on everyone else’s buying habits, and instead, giving catered recommendations based on your individual preferences.

The times are changing and we’ll see more subscription-based products. Retailers must realize that they have to compete with online subscriptions to survive in the business.

Both brands and customers should be advised to take a different strategy and look at the future of online retail if they want to succeed and compete in the retail sector.

 



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