Sending newsletters make or break your email campaigns. I am talking about the quality of the newsletters you send. Every day your subscribers look forward to reading information that will benefit them. Is it really worth the effort? What are some ways to reach your audience and make them stay? Here’s a guide to help you understand what it can do for your business.
Set up your email campaigns accordingly to:
Capture new leads
Communicate with current customers
Portrays you as an industry expert
Foster leads until they become customers
You need good content to capture your customer’s attention. Creative content that will make them interested to sign up. Enough variety that keeps them coming for more and includes the following:
Sales and Discount offers
How To Articles
Links to articles your customers find interesting
Add different campaigns that show video, competitions, personalized recommendation, animated images, and countdowns. They need to engaging otherwise your customers end up deleting or archiving your email. So what drives up email marketing? According to Hubspot Marketing Statistics, 64% of people prefer rich text emails. (HubSpot, 2014). For images, 11. 65% of users prefer emails to contain mostly images, compared to 35% who prefer text.
There are ways to increase engagement and clickthrough rate through email marketing. Aside from the ones that I mentioned, relevancy, urgency, and aesthetics contribute to the highest click-thru rates.
Source: BigCommerce, Shopify